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Hotel habitas alula9/9/2023 Each space is constructed from ethically-sourced organic materials which blend seamlessly into their natural surroundings. The serene resort pathways lead guests up to each of the 96 guest rooms spanning three tiers, as well as to the yoga deck, wellness and fitness centers, restaurant, and swimming pool. Opened on November 1st, 2021, Habitas AlUla rests within an ancient oasis in the desert canyons of the Ashar Valley, surrounded by sandstone cliffs and palm groves. Indian visitors can therefore look forward to delightful and immersive dining experiences.Habitas unveils its next “home” in the uncharted AlUla region in the Northwest of Saudi Arabia. AlUla is also well known for its local produce which include the dates and citrus food that is largely available there. One such example is the use of okra and eggplant in many of their dishes. “There is a commonality in the usage of spices, and vegetables between India and AlUla. What will further augment the Indian travellers’ gastronomic experience in AlUla, is that unlike many other destinations finding vegetarian food won’t be a challenge here, explains Melanie de'Souza, Executive Director Destination Marketing, Royal Commission for AlUla. Our food & beverage concept marries Saudi and Middle Eastern cuisine, sourcing local fresh ingredients and bringing the unique flavours of Saudi Arabia to life,” adds Ripley. “Tama leverages sustainable agricultural methods to offer guests an unforgettable culinary journey. Habitas’ on-site restaurant Tama, meaning `here’ in Arabic, is in line with one of the brand’s core brand experiences, the essence of being present, and keeping people in the here and now. Habitas’ guests can also expand their knowledge of this historical region with weekly outdoor cinema screenings featuring regional cultural films and documentaries in addition to open discussion lectures relating to local initiatives, culture, and history. Our showcasing of AlUla’s heritage sites includes a variety of enriching guided walks through Hegra, the remains of the ancient city where the Nabateans once lived and Jabal Ikmah,” avers the CEO. We also leverage AlUla’s musical roots to create and curate sounds from the region’s unique talents, and showcase them for guests through the medium of a concert series. “Our programming accommodates art and culture walks, canyon trekking, yoga, meditation and breath-work. What maybe most appealing to Indian guests at Habitas AlUla, adds the CEO, is that it is the true embodiment of the brand’s six programming pillars of music, wellness, adventure, culture, learning, and culinary, all of which are meticulously developed to immerse guests within the region’s authentic culture and unique natural environment. Ripley adds that India is an important market and since its launch, the property “has welcomed a number of Indian travellers who have enjoyed the experience and we hope to see continued growth in this market as the property evolves”. We’re also expanding our footprint across Latin America, Africa, the Middle East and Asia using our technology-driven approach and an innovative vertically integrated model,” informs the founder. “Our mission is to change people’s lives through creating deeper human connections and to make a lasting impact on local communities through education, employment and the creation of sustainable micro-economies. Camel-drawn caravans laden with piles of fragrant frankincense, peppercorn, ginger root, sugar, myrrh, and cotton passed through Hegra.Īccording to Oliver Ripley, co-founder and CEO of Habitas AlUla, the property is also the first global hospitality brand in AlUla, with differentiated programming celebrating AlUla’s heritage and local culture.The sustainable, experience-led hospitality brand Habitas, adds Ripley, redefines the concept of traditional luxury in hotels. Located along the original pilgrimage route to Mecca and described as an open-air museum, AlUla was also a vibrant hub of trade and cultural exchange for millennia dominated by the powerful Nabatean merchants who controlled the incense and spice trade on the Spice Route through Arabia and Jordan to the Mediterranean, Egypt, Syria and Mesopotamia. Nestled in northwest Arabia, AlUla is a region of outstanding natural and cultural significance peppered with dramatic scenery, over 100 Nabatean tombs, 94 of which remain elaborately carved at Hegra, a UNESCO World Heritage Site. With the Kingdom of Saudi Arabia opening up its doors to international tourists, Indian travellers are excited to explore the stunning country, especially the magical region of AlUla. Nestling within an ancient oasis in the desert canyons of the Ashar Valley, Habitas AlUla is surrounded by sandstone cliffs and palm groves.
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