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Hootsuite pricing for reports9/13/2023 ![]() In the last year, Hootsuite has seen organizations actively leveraging UpContent for Amplify posts-adding up to 15,833 posts or 10% of all published content.ģ. They then add it to Amplify for employees to share. The integration allows Amplify users to discover high-quality third-party content-based on user interests- directly from within the Hootsuite dashboard. Add variety and diversity with curated third-party content To offer a greater scope of topics and content sources, the team uses Hootsuite’s Curate by UpContent integration, an integral partner in its ecosystem of best-of-breed systems. And to lead the charge, we turned to our own superstar social marketing and employee advocacy team lead, Brayden Cohen.Ģ. ![]() With that in mind, we knew it was time to completely revamp our own advocacy program. Ironically, one of the most important lessons we’ve learned is that advocacy is most effective when it’s leveraged horizontally across an organization-not just within the social team or the marketing department. But after years spent developing great products, training, and resources for our customers, we had fallen out of the habit of implementing our own expertise right here at Hootsuite. And from the start, our own social marketing team has been “Customer Zero” for the software, using it in their day-to-day work and sending their feedback and insights back to the product team.īy testing different strategies and tactics-like using Amplify for marketing campaigns and running internal contests to increase adoption rates-the team has become a repository of knowledge and best practices for developing high-performing employee advocacy programs. Hootsuite builds tools to help brands of all sizes manage social media. ![]() Starting with lessons we learned as Customer Zero It was time to take a hard look at our strategy and get started on a plan that would set us up to fully leverage our own suite of leading-edge tools. We had not created clear benchmarks to understand our performance and identify areas for improvement. We weren’t effectively engaging with the rest of the organization to deliver the content they wanted. Our social team was struggling to find the right content to share on the platform. After all, we’re the company that created Hootsuite Amplify-the tool used by leading organizations like Sodexo, Meliá Hotels, Ochsner Health, and Georgia State University to manage their highly successful advocacy programs.īut after so many years in the business-and after helping top brands build their own advocacy programs-our own internal program had lost focus. So you’d think that for a world-class example of a high-performing employee advocacy program, you could look to Hootsuite. In a report by Hinge Research Institute, nearly 86% of employees involved in a formal advocacy program agreed that it had a positive effect on their careers. ![]() LinkedIn reports that, on average, an organization’s employees have ten times more combined followers on social media than the organization itself-so tapping into that reach is a powerful and proven way to increase reach and reputation.Īnd you likely also know that advocacy is equally effective at helping employees enhance their credibility and position themselves as industry experts. You probably already know that employee advocacy is great for employers. ![]()
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